3 Benefits of Using Full-Color Advertising Flyers

Are you a business owner who’s been wondering how to boost your brand visibility more effectively? Many business owners, even in the digital era, rely on full-color print advertising when they need a simple, cost-effective marketing tool. Well, now you can too!

Rite Envelope & Graphics, Inc. is one of the leading envelope printing companies near New York, and we’ve detailed three benefits of using full-color advertising flyers that might be helpful for your business. If you need an envelope supplier near New York, or if you want to learn more about full-color advertising, our team can always be of assistance.

Attention-Getting

One of the top benefits of using full-color advertising flyers is for their attention-grabbing qualities. You’ve likely seen your fair share of black-and-white flyers handed out on the street, or seen them posted on telephone poles. While these might be better than nothing, they don’t get as many views as a full-color flyer. Simply stated, full-color flyers are more eye-catching.

Even black text that is printed on colored paper often doesn’t look as bright as colored words printed on colored paper. Headlines and images don’t stand out that well either. Full-color flyers support images better, and their headlines also jump off the paper. With full-color printing, you have the option to use full bleed, which will get your flyer more attention, as well.

Better Branding

Branding is simplified through the use of full-color flyers. If you don’t have your brand stamped on all of your marketing tools, then your notoriety as a company will eventually disappear into oblivion.

Nowadays, consumers have an abundance of choices for all of their unique needs, so it’s up to you as a business owner to provide your potential customers with the means to stay fresh in their memories. As a general suggestion, try to stick with two to four colors for your flyer and place your logo in a prominent location.

Simplicity

Full-color flyers are actually easier to create than black-and-white flyers. Think about it, if you have a main point to share with your audience, how will you do it when all of your text is the same color? With full-color advertising, you have the ability to create a noticeable message for your viewers. You can use boxes, borders, fonts, and even white space to separate your important information from the not as important.