We live in a digital world, and there is no denying the abundance of things we can now do on a computer that we once could only do with a pen and paper. This slow transition from print to digital is no one’s fault but their own. Most information is now digitally consumed through the phones or tablets, and much the same, our mail has been replaced with e-mail.
Is paper-based content really becoming obsolete? Absolutely not. In fact, in a purely digital world, print stands out and has many other benefits you probably be surprised to know.
Rite Envelope & Graphics has served the paper industry for over three decades. We have never doubted the importance of personalized and tangible products for our clients to utilize themselves, or for their clients to use. Even with the extreme growth of digital content over the years, we know the benefits of print materials far outweigh those on a computer screen.
Here are three reasons why print mail is still effective in the digital world we live:
Easier to Read and Navigate
Staring at a computer screen for hours on end can be draining. It hurts the eyes and induces headaches, whereas reading from print material is easier to navigate and there is a better contrast between the ink and paper. Research has found that scrolling and reading is actually mentally draining for us.
Print is Tangible
When we turn pages, hold books, or unfold brochures, there is a higher likelihood we retain its information better. More of our senses are engaged with the print material, than with an online advertisement. Books and print are forever, whereas digital content can disappear forever.
Have you ever been surfing the Internet and are abruptly interrupted by a big and bright flashing ad? Have you ever considered clicking on that ad that claims it will wipe out all of your debt in a matter of seconds? Probably not. With print materials, we automatically feel a sense of legitimacy at our fingertips, giving print far more credibility than digital content. In fact, companies that combine their print and digital efforts, like placing a reputable URL on an informative brochure, is more powerful than only using one medium.
To learn more about all of the services we offer here at Rite Envelope & Graphics and how we can set your business apart from the competition, please browse our full line of products on our website, https://ritegraphics.com/.