The year is now 2017, and digital marketing has taken a significant share in most company’s marketing campaigns, but what about direct mail? According to marketingprofs.com, 70% of people actually prefer print media over digital. Print media or direct mail is unique, can take various forms, and adequately builds brand awareness. Direct mail shows a company’s initiative to think outside of the box, really connect, and cater to its target market with postcards, brochures, and newsletters. If your company is solely focused on getting into your customer’s inbox, your marketing plan is missing a lucrative piece of the pie.
Rite Envelopes & Graphics is your company’s one-stop shop for all its print media and direct mail pieces from the idea, to creation, to mailing! From color brochure printing in Washington to custom mailers in New York, you can just sit back, relax, and let Rite Envelopes & Graphics bring your brand to life.
If we haven’t convinced you yet, here are three reasons why your company needs to add direct mail to its marketing plan.
Stand Out from the Crowd
Wouldn’t it be nice to come home from a long day of work to receive a unique and personalized mailer? A bright envelope, attractive fonts, and sometimes a live stamp is all it takes for your direct mail to stand out from the crowd and win your customer’s business.
Direct mail boasts a higher conversion rate and lowest cost-per-lead than any other medium out there today. What’s more, findings from the U.S. Postal Service has found that postcards are the most read mail format. If your company is unsure if print media is right for them, postcards are a great, low-cost way to test a direct marketing campaign.
With the rise of hackers and our increased concern for privacy, getting into a consumer’s inbox can be tough. And even when we do reach that inbox, how do we keep our emails from being immediately deleted or spammed due to suspicious content? We don’t face those problems with print media. In fact, when we receive a fancy direct mail package we are overjoyed. Direct mail is trustworthy, and email simply is not.
Are you ready to add direct mail into your marketing plan? Contact Rite Envelope & Graphics for distinctive, eye-catching mailings and custom made envelopes for your Philadelphia business or organization, today!