Companies that need large brochures generally start looking for terms like “booklet printing near me.” What comes to mind is a list of local printers that may or may not meet their needs, but at least it’s a start. This is because a high-quality brochure can enhance any marketing goals and attract new customers. Most business owners know that a quality brochure is worth its weight in gold, but the specific benefits are not always clear.
How a Brochure Can Change Everything
Putting all your company’s key information in an attractive business brochure is an efficient and cost-effective way to spread the word. These mini-ads can act as evergreen phone cards, promote a special event or price reduction, highlight one or more services offered or serve as a piece of seasonal outreach for a particular demographic. A printed brochure can be as simple or complex as you want
These are just some of the advantages of using a brochure, as part of your marketing efforts:
- You can include maps, resumes, invitations, photos and pretty much anything to suit the need for a particular campaign:
The beauty of brochure marketing is that you can include what you want in the piece. Some companies use many photos and diagrams, while others use nothing but text. In addition, it is simple to create a brochure that is nothing more than an elegant invitation to a grand opening, a meeting of shareholders or an annual thank-you party for special clients.
- It can act as a stand-alone presentation package for your entire business or a special, one-time project:
If you want a “resume” for your organization’s entire range of services, or just need a quick run-down about a specific project, a clean, crisp-looking brochure is the answer. Many companies maintain a “brochure inventory” of different printed pieces they use for varied needs.
- Pricing can be set at virtually any level you want, based on the complexity of the piece and the quantity you desire.:
Use your budgeted marketing dollars however you wish. Start by testing the waters with a small, simple brochure. As your needs grow, you can create larger, more complex pieces for all sorts of sales/marketing purposes. Pricing is typically based on quantity, the complexity of the job, the kind of paper you want and several other factors.
- It can be customized in endless ways no matter what your marketing goals are:
For more than a hundred years, the brochure has been a mainstay of commercial marketing and sales. Some people even collect historic brochures! The amount of customization is up to the client and can be as complex or as simple as needed.
- You can personalize your company:
A well-written brochure can speak directly to customers. When they read it, it’s as if you’re speaking to them on a personal level. Websites, TV ads and even billboards can’t impart this personal, individual feeling as well as a brochure can.
- It helps establish your authority in a vast sea of competitors:
Unlike business cards and traditional letterhead, a brochure shows potential and current customers that you care enough to invest in a professional printed matter to get the word out about your company. In fact, most consumers expect reputable companies to have a brochure available. In many ways, a brochure is the face of your entity. If it’s poorly printed or designed, you’ll immediately lose potential clients. But, when the piece is expertly crafted, designed and printed, you win the trust and loyalty of anyone who sees it.
- A brochure is a trust-builder:
In addition to acting as a mini-resume for your company, a well-designed brochure can go along way toward building trust. When you include your organization’s goals, mission statement, and charitable activities, readers come to see that your company is a reliable, community-oriented business that cares about people and causes.
- It can hold a huge amount of information:
A brochure can be “a pamphlet in disguise” if you want it to be. It depends on how much data you wish to include. A brochure about a new construction project, for example, could include photos, cost estimates, charts, lists of key personnel, and any other details about the job. That’s why a brochure can often do what a website can’t. It has the ability to sit, visibly, on a desk, coffee table or nightstand until someone wishes to delve into the information.
- Distribution is simple and inexpensive:
You can add a brochure to any give-away package, sales piece or just place them on tables in targeted locations. Some companies do research in order to determine the best place to put these high-powered items. That means every brochure can work for you 24/7 to bring in new customers.
What It Means For Your Company
High-quality brochures are the ideal way to bring power to your marketing campaigns. Rite Envelope & Graphics Inc. is the leading printer of all kinds of business materials, from simple envelopes to complex jobs that few printers have the skills to tackle.
Brochure printing is part science, part art. You need to get the most out of the money you spend on brochure marketing, and our team can assist you with all the technical aspects of the job as well as help you come up with some fresh design ideas. In the end, you’ll be able to broaden your customer base, ramp up brand awareness and make a lasting impression with everyone who views your brochures.
Get Started Today
The professionals at Rite Envelope & Graphics Inc. can make any brochure a key part of a successful marketing campaign. Let the power of brochure printing bring you fast, measurable results. Our experts will be glad to show you thousands of brochure designs that can add to your bottom line.
If you need top-notch brochure printing, contact us at 866-575-4542 for a free price quote or send a message directly from our website’s contact page, https://ritegraphics.com/contact-us/. Of course, you can always check out our full lineup of services on the main page of our website, https://ritegraphics.com
At Rite Envelope & Graphics Inc., we serve the entire United States market from our four central office locations in Washington, DC, New York, NY, Baltimore, MD, Philadelphia, PA, and the surrounding areas of those cities. We look forward to hearing from you and helping you strengthen your marketing/sales efforts.