You’ll never get a second chance to make a great first impression.
Conveying a company’s image of professionalism and excellence to prospective clients is what marketing is all about. With custom brochure printing, you have the chance to make a lasting impression on anyone who holds and views the brochure. Promotional products have varying degrees of impact, but brochures have no equal in the world of promotional products.
Whether your company chooses to create one-sided flyers or fancy, multi-paneled pieces with special inks and foil stamping, Rite Envelopes and Graphics is the industry leader ready to assist you with all your marketing products. Potential customers form an immediate, positive opinion about your company when they view a high-quality brochure.
Studies have shown that when people are able to physically interact with a marketing piece, through the senses of both sight and touch, they are 70 percent more likely to remember what they read.
There are custom brochure options for every conceivable marketing purpose. Whatever your overall promotional goals, the team at Rite Envelopes and Graphics can help you achieve it. Choose a brand-appropriate Pantone hue, an unforgettable Spot UV coating, impressive metallic foil or even an eye-catching die-cut window for your brochure.
Many of our clients prefer to take advantage of embossing, debossing, or a special soft-touch outer coating that have the ability to instantly, and subtly speak to the quality of their products and services. The visually impressive folds of a well-designed brochure allow you to have total control over the way your company’s message is conveyed to the customer.
Specialized Options/Additional Options
Here is a brief summary of the many kinds of specialized options you can choose from, including custom inks, color brochures, and die cuts.
Our professionals use many different kinds of foil, including colored, clear, holographic, scratch-off, and more. When we apply foil, we use a special heat process that causes the brochure to appear metallic, matte, or a bright white, depending on your preference. These options can be incorporated into a color brochure for maximum effect. The Rite Envelopes and Graphics team of experts can assist you when it comes to making your unique design elements jump off the page.
Images, text, and logos can engage the human sense of touch with embossing or debossing techniques used by our team. The main advantage here is that the brochure is transformed into a three-dimensional marketing piece that uniquely engages the client. According to psychologists, people have a much greater likelihood of remembering something that they both see and touch.
The creative use of die-cutting allows you to impart specially-shaped edges or memorable cutouts to a marketing piece. Let an image from a later page “peer through” a die-cut aperture, or use any number of clever techniques our team can show you. In this way, your prospective clients will be more apt to favorably recall your message.
Special Brochure Folds
Every single panel of a folded brochure tells a mini-chapter of your company’s marketing story. Folding is the simplest, yet most effective way to manipulate the paper in order to convey what you want it to say. Whether you choose a tri-fold, bi-fold, or another design for your brochure, it helps to know that most folds can be included for only about one cent.
Why bother with the hassle of addressing and stuffing brochures into envelopes? As long as you follow USPS regulations, you can turn any brochure into a mail piece that offers an impressive look and carries your company message on its cover. We use a special printing process to address the pieces so you don’t have to. Plus, our team can help you design the perfect mailer-brochure for maximum marketing impact.
Custom Brochure Sizes
We offer all the standard brochure. But occasionally, our clients need highly specialized sizes for unique clients or events. Whatever size you need, our team of printing experts will be happy to work with you and create it.
What’s a subtle way to add some pizazz to a brochure? Consider scented, Pantone or metallic inks. Memorable and easily noticed, these eye-catching inks can be combined with Spot UV coating to further enhance the design features you want showcase.
Special Brochure Coatings
One of the big advantages of a well-designed brochure is that your prospective customers will spend time looking at it, transfixed by the feel of the embossing and, drawn to the myriad of unique colors and pleasant folds. Special coatings can mean a powerful engagement of the physical sense of touch. Also, some coatings are meant to be written on while other, glossier styles let images jump from the page and can resist all sorts of smudging and soil.
Brochure Printing – Frequently Asked Questions
1. What are the standard sizes of brochures?
The most common brochure sizes are:
- 8.5 x 11, standard size, typically used as a tri-fold
- 8.5 x 14, legal size, usually used as a four-panel piece
- 11 x 17, folded in half to render a standard final size
- 11 x 25.5, often used as a triple-panel with an 8.5 x 11 final appearance
2: Can a brochure be made in custom sizes?
Whatever size you need, our team at Rite Envelopes and Graphics can help you design and create it. We enjoy the challenge of a never-before-tackled special job , it helps our team use their skills to maximum effect.
3: What are some of the common ways that brochures are folded?
Every method of folding has its own unique uses. Here are some of the more popular types of folds in the brochure industry, and the ones our clients most often request:
- Gate-fold, open
- Gate-fold, closed
- Half-fold followed by tri-fold
- Four-panel fold, aka “double parallel”
However, there are many more types of folds. You can see some of the above-mentioned types by browsing through our website and viewing the example photos.
4: Why use brochures for marketing?
The advantages of using brochures for marketing are numerous. Here are a few reasons you should consider printed brochures to get your company’s message out:
- They’re one of the most economical marketing techniques
- They can double as mail pieces if you want to send them to a client or targeted list
- They can include all your company’s pertinent information, products, services and contact info
- You can order them in whatever quantity you wish and can use them for years, making only minor changes to the text or images
- People are 70 percent more apt to remember what they see in print
5: What counts as a brochure?
Perhaps you’ve heard of “handouts,” “flyers,” “jumbo business cards,” “leave behind pieces,” and “pamphlets.” These terms are all synonymous with brochures, which generally include any printed matter in hand-held-size format that is intended for promotional purposes.
6: What types of paper can a brochure be printed on?
Brochures are produced on a wide variety of papers. There are super-thin styles that feature both coated and uncoated glossy paper. Others use very thick paper in order to create a rigid piece after folding. While there are dozens of varieties, a few of the more common paper types include:
- -80 lb#, either dull-matte or gloss
- -80 lb#, either dull-matte or gloss
- -100 lb#, either dull-matte or gloss
7: What custom options are available for brochures?
Finishing and printing options are numerous. Choices include:
- Spot/flood UV coating
- Matte aqueous coating
- Die cutting
- Foil stamping
- Gloss aqueous coating
- Metallic inks including Pantone
- Soft Touch coating
- Scented inks
8: Can I have a perforated section on my brochure that can be torn off?
Our team is always happy to help you include a perforated section on a brochure. Easily removed, the perforated portion can serve as a ticket, coupon, special offer, return-mail card or information wallet card. This way, the user can retain the other part of the brochure that contains all the details about your company’s products and services.
9: Can a brochure be used as a self-mailer?
Self-mailers need to meet USPS guidelines for tabs, thickness, address style and overall size. These kinds of brochures are ideal to save money on envelopes and save time by letting us do the addressing chore for you. We have a designated mailing team that can help you figure out exactly what type of mailer will work best for your marketing strategy.
10: Do you have brochure templates available?
All our standard brochures have accompanying templates for your convenience. For brochures
that feature atypical folds and sizing, speak with our experts so they can work with you to streamline the design process and offer the most reasonable rates.
We’re Here to Help Whenever You’re Ready
Brochure printing, done the right way, can make all the difference when it comes to conveying an image of professionalism and expertise to potential and established clients. Marketing products that stand out with special inks, custom die cuts, foil stamping, embossing, or other specialized techniques of brochure creation are the gold standard among promotional products in today’s competitive business environment.
A well-designed color brochure, for example, that features your embossed or debossed company logo can have a lasting impact when in the proper hands. Let the experts at Rite Envelopes and Graphics, put your ideas on paper and help you create the ideal brochure for your marketing needs.
Visit our website at https://ritegraphics.com/, call us direct at 610-981-2373, or visit our offices in person at 250 Boot Rd., Downingtown, PA, 19335. Don’t wait any longer. Put your marketing ideas on paper and let our brochure printing professionals show you how powerful the printed word can be.