How to Market Your Business Using Brochures

If you’re looking to spread the word about your new or existing business, there’s no better method than a professional brochure. Not only are brochures more affordable than other popular marketing methods, but they can communicate more about your brand and services than any other advertising tool when you build them thoughtfully.

Here are a few reasons why brochures are such impactful marketing tools, their benefits over other advertising methods, and how and where you can create brochures that start bringing in new clients today.

How Effective Are Brochures in Marketing?

Though print brochures are simple tools, they offer a few unique benefits that make them some of the most effective marketing methods.

The biggest reason brochures are so effective is their longevity. While you might have to pay exorbitant fees just to rent a digital advertisement, physical brochures last forever and stand as a constant reminder to potential clients of your business.

Additionally, brochures are more customizable than any other marketing tool. So you can design an advertisement that fits your brand’s color scheme and bears your company logo wherever you want it. Brochures are even more effective when you put those design benefits to good use, reminding potential clients of your brand with a physical medium they can hold onto and keep.

Benefits of Using Brochures

Flexible Messaging

You might have paragraphs of information you need to communicate to clients about your products or services. Or maybe you need just a few words and a lot of images. The beauty of using brochures is that you can design them as text or image-heavy as you want, making them far more flexible than most digital marketing spaces.

Brand Messaging Reaches People’s Mail

An email advertisement is easy to scroll past without opening. It may even go straight to a prospective client’s spam folder without them seeing your message. On the other hand, you can send brochures via physical mail, ensuring your clients will handle your ad. And if it’s engaging, they’re likely to look through it.

Professional Appearance

Clients want to know your business is trustworthy before committing to any products or services. One subtle way to communicate that is with a well-designed, high-quality brochure. Companies that invest in durable brochure paper and a professional design team will show their client base how serious they are about quality.

Things to Consider for a Brochure

Designing brochures is primarily a creative endeavor. However, following a few general guidelines within the art form will help you build a more effective advertisement.

Give Clients a Chance to Reach Out

Even if you create the perfect brochure, it will be as good as useless if you don’t clarify how your target audience can reach you. So before you put the finishing touches on your brochure, be sure that your contact information is clearly visible and you’ve included several different ways to reach your company.

Specifically, phone numbers, email addresses, websites, and social media handles are effective contact methods. Displaying all of these will make you easy to reach and help grow your brand.

Know Your Audience

Drafting brochures with general statements with generic images will only lead to potential customers throwing your advertisements away before giving you a chance. But narrowing your message to answer all the questions and needs of a specific audience will drive up engagement and lead to an influx of customers.

So before you write your copy or commit to a specific aesthetic, ask yourself what the people who would realistically seek your services or products would want to know and what designs will engage them.

Prioritize Readability

The design and layout of your brochure are as crucial as the text. For example, you might have a well-thought-out copy that hits all your essential selling points and gives readers plenty of contact information. But if that copy is on a white-font text wall on a neon yellow backdrop, all your potential clients will toss the brochure aside rather than attempting to read something they don’t know is worth their time.

Make sure your content is readable if you want clients to look through your brochure. A few simple ways to do that are by using neutral, easy-to-look-at background colors, keeping paragraphs to just a few sentences, breaking up text with headings, and using bullet points wherever possible.

Rite Envelope & Graphics Inc. is your solution in Philadelphia, PA, Baltimore, MD, Washington DC, New York, NY, and surrounding areas for high-quality brochures. Call us today at (866) 575-4542 to learn more about our services.