How to Measure the ROI of Print Marketing

For effective print marketing, it’s important to measure the ROI. Here are some tips on how ROI can be measured.

What is ROI and how does it pertain to the commercial printing industry? Your return on investment is important for your cost of business. Obviously the higher the ROI, the better your investment in marketing is. Your advertisements, flyers, WebPages, and other print ideas for marketing are all important ways to measure how effective your ROI is.

What is the best way to track your ROI in printing for commercial purposes?

Depending on what kind of print marketing campaign you decide to use, if you have a tracking number, it will be easier to see the results. You may want to consider using coupons or discounts as an incentive to be used by your clients, or potential clients. With each sales promotion having a tracking number, you can easily see how much of an ROI you are receiving. If you’re doing a mass mailing, it’ll be an easy process to see as your customers simply fill out forms and return them. If you have an actual store, request your customer to bring the coupon or advertisement in to receive a discount or whatever you decide to offer as an incentive.

How can internet sales be tracked?

If you use a specific landing page, users will have a particular URL (Uniform Resource Locator) as their web address. You’ll be able to track this code for your commercial printing services. Google also helps track your ROI by using Google Analytics. You’ll be able to see which pages of your website are viewed, skipped, or used for ordering your products or services.

Can Smartphone’s be used for tracking?

Absolutely! A QR or bar code can be scanned on smartphones linking them to the specific landing page. You’ll be able to track this code by whatever you are offering your client. With more and more people and companies using their smartphones, this is definitely a plus!

What about Phone Orders?

There should still be some kind of tracking number on the flyer or advertisement someone is using for their phone orders. Simply ask them for that particular number so you’ll know which advertisement is most effective. It will also be very helpful to find out where they saw the advertisement. Was it on-line and from which site? If there is no code, then it will be especially important to find out how they found your business.

To better serve our clients, Rite Envelopes & Graphics Inc. has locations in the following cities and surrounding areas: New York, NY; Baltimore, MD; Philadelphia, PA; and Washington D.C. We’ll help you with your printing 2019 marketing campaign by assisting you in designing your business cards, envelopes, forms, lithographic printing, and other print mailings. Our detailed oriented professionals can also assist you with your direct marketing and promotional items to further the attention received for your business.

We offer the best turn-around and customer service than any other printing companies. Our commitment to using only green products is also another way we’ve established a leading position in the printing industry. We use only a soy-based ink to improve the reduction of carbon footprint.

Call Rite Envelopes & Graphics Inc. at 610-981-2373 or visit our website at ritegraphics.com to get started in learning how we can help you with your ROI. Our expert and professional staff will assist you with each order and assure you of your complete satisfaction.