When planning commercial printing costs of business documents and marketing collateral there are several things you need to consider to get the best value for your dollar. Here are come things to consider before your place your order.
Digital or Offset Printing Methods
While Offset Printing provides superior results with sharper image clarity and versatile print media, the bulk of your business’ printing needs can likely be fulfilled by digital printing options. It is often the more cost-effective tool for print jobs of lower volume where precision graphics may not be the priority. Digital printing often prints direct from the original file and so has fewer set-up costs that Offset Printing.
Putting Stock in the Right Paper
The quality of paper stock you select can greatly impact the overall printing costs of your project. Some jobs require heavyweight paper to convey the prestige and impact desired, and in those cases your investment in quality paper will be well spent. On the other hand, avoid custom stock orders as your commercial printing company likely offers a wide array of in-house paper options.
Be Image Conscious
Using lots of detailed images can drive up printing prices, especially if you request full-bleed options. Full-bleed images extend beyond the edge of the paper and are trimmed to specifications. Therefore, your costs for larger paper and cutting costs will add up. Prioritize images based on effectiveness to your message so your costs remain under control.
The Proof is in the Organization
There is no substitute for good planning and patient execution of your printing plans. All content should be proofread before sending to the printer and all proofs provide by the printer should go through rigorous quality control measures to minimize errors and costly reprints. In addition, scheduling your printing needs and working with closely with your commercial printing company will keep the lines of communication open and keep costs under control.Tags: Commercial Printing Costs, commercial printing service