Beautiful Envelopes Make a Dynamic First Impression
Letting your clients know about your high level of expertise, great product, top-notch services, and all-around excellence is the very essence of marketing. Custom envelope printing is one of the most cost-efficient ways to make a lasting impression on every person who comes in contact with one of your creative designs.
There are dozens of strategies for using promotional products in order to locate and keep new customers. Envelope printing, in the hands of professionals, can help any company ramp up its marketing impact.
Rite Envelope & Graphics Inc. will bring your mail pieces to life with more than 1,000 of the newest original envelope designs. Whether you decide to convey sober, old-school professionalism or new-age, quirky style, our experts have the skills to make custom envelop printing a core component of your marketing strategies.
Rite Envelope & Graphics Inc. leads the industry when it comes to helping clients build their brands, encompass new segments of the market, make a perfect impression, and engage with customers every step of the way. Your custom envelope designs have the potential to create an instant impression on prospective and current customers.
The power of envelope printing is widely underestimated. With more than 1,000 envelope designs to choose from, you will put your best foot forward and make a definitive statement about your company. In the world of business, first impressions are paramount.
Custom Envelope Options for Maximum Impact
The idea of custom envelopes is quite new to some organizations. But in the printing business, it’s something dealt with on a daily basis—many organizations order multiple special envelopes all year long.
There’s probably no “most common” envelope customization feature (aside from the use of a see-through window). In practical use, however, there are many different features that companies choose when they design envelopes for special purposes. Consider the following options when planning the ideal custom envelope:
Most envelopes used by companies are white. The use of color envelopes is one way to gain instant uniqueness but it helps to think carefully about the color. Certain colors are annoying and almost irritating to the human eye. Overly-vibrant, neon colors can also backfire when you’re trying to be unique. But a color envelope that is pleasing to the eye and fits in with your corporate color scheme can work well.
- Front-and-back text
The use of text on the outside of business envelopes is gaining ground. For the best effect, consider using minimal writing that promises more information if a recipient looks inside. Simply printing the main company addresses and phone number on the outer rear flap of an envelope can be effective—some companies use the space to simply place a stylized logo along with the corporate name.
- Large, watermarked logos
In addition to, or instead of, placing a logo in the usual upper-left corner of the envelope’s front, consider using a much larger, watermark version in the center of the front panel. Recipients instantly notice the sophistication of a watermark logo, which helps deliver an air of uniqueness all its own.
- Special parchment
If you have special parchment your company prefers, you can let Rite Envelope & Graphics Inc. use it to make your custom envelopes. A number of top companies use this technique to achieve brand consistency and uniqueness.
Four Characteristics of Powerful Envelope Design
When a company wants to make an impression with a customized envelope, there are dozens of ways to approach the situation. However, it’s helpful to know the four key characteristics of a dynamic, creative envelope.
- It makes a fantastic first impression:Companies in search of new customers work hard to make an impression with custom envelopes. When you set out to acquire new clients, it’s imperative to design a specialized envelope with that intent in mind.One approach that can help create a lasting impression in a customer’s mind is the use of special sealing methods for custom envelopes. Additionally, when an envelope includes special interior print for security purposes, a unique sealing method, and perhaps a company announcement on the interior of the flap, recipients notice. A custom envelope is the ideal way to make a favorable first impression.
- It boosts brand awareness: Brand awareness is a tricky concept. One way to use envelopes in the effort to ramp up your company’s brand identity is to follow the “unique, consistent, and identifiable” rule. That means any piece you create should stay true to corporate colors, personality, logos, emblems, and voice. When people see the piece, they should instantly be able to identify it as belonging to your company, and it should be unique.If your logo includes colors, it’s important to replicate the hues exactly on any custom envelope. Rather than defaulting to a black-and-white version of your unique company emblem, match the colors exactly in order to bolster brand awareness. For the full effect, consider using the corporate colors on the envelope’s interior. Not only is this technique a surprise to most people who open the piece, it speaks volumes about your attention to detail and the fact that you went out of your way to remind people of your brand identity.
- It stands out in a powerful way: If you understand how your company is different from its competitors, it’s easy to use a custom envelope to make your brand stand out. An envelope can convey the idea of uniqueness in a number of ways, including the use of windows, the size of the piece, the color scheme, the text font and color, and much more. When an envelope stands out in exactly the way you want it to, it can leave not just a great first impression, as mentioned above, but a permanent impression in the mind of the recipient.Specialized design ideas are like fuel that propels your marketing strategy forward. With the right design, an envelope rises above the multiple competitors that offer neither uniqueness nor brand identity. Businesses compete for customers. Customized envelopes are one of the essential components of an initial marketing campaign for newer organizations that have not yet had the chance to build brand identity.For established companies, an envelope has the potential to be the face of the organization for whoever receives it. That’s why it makes sense to do everything possible to create a special envelope that stays in a person’s memory once they see it.
- It’s fully functional: With all the thought about design and creativity, it’s sometimes easy to lose sight of an envelope’s primary chore: functionality. That means the envelope needs to properly enclose and protect its contents from the time it is sent until it arrives at its destination. Of course, creative decisions can play a part in functionality. For example, perhaps your preference is to use windows on the front of the piece or special security features to prevent prying eyes from seeing inside.Windows are one of the most common customization features on business envelopes for a number of reasons. For one, there’s no reason to use valuable ink printing the recipient’s name on the outside when it can be easily viewed through a window. In this case, the envelope offers both function and a way to reduce cost.
Advantages of Custom Envelopes overstock Envelopes
To make the most of custom envelopes, it helps to understand the key advantages that custom pieces have over stock envelopes.
Making an Impression
Stock envelopes simply don’t have the power or potential to make an impression. Customization features, like windows of various sizes, can be the ideal way to enclose statements, bills, invoices, and important documents. Tear-resistant paper is one of the many customization features companies employ to maintain the integrity of high-security enclosures like checks and certificates.
Good for Project-Specific Needs
when you need a project-specific envelope, stock won’t suffice. Additionally, there’s no graceful way to professionally add a company logo or special wording to a stock envelope. For any company that wants to project an air of excellence and attentiveness to customer needs, custom envelopes are the only way to go.
Come in a Huge Range of Colors, Textures, Sizes, and Designs
Stock envelopes typically come in a few different colors, perhaps a few different standard sizes, and offer almost zero potential for modification. Custom envelopes are made to order, come in virtually size or color, and are crafted from start to finish.
The Choice of Professionals
A custom envelope is to a stock envelope as a true work of art is to a paint-by-number kit. One is a professional creation, and the other is a general template for common use. Stock envelopes have their place and certainly serve a purpose, primarily for personal use. But in the competitive world of business, customized envelopes are the choice of those who know how to promote their brand and win customers.
We Have the Solution for Your Custom Envelope Challenge
Custom envelope printing is a fine art. Business owners need to get the most out of their marketing efforts, and professional envelope design ideas can help widen the customer base, strengthen brand identity, and make a positive impression on every person who sees your company’s creatively-displayed logo on a company announcement, coupon mailing, or even monthly invoice.
The professional, experienced team at Rite Envelope & Graphics Inc. can make your company’s custom envelopes an integral part of your overall marketing effort.
Check out our wide array of services at https://ritegraphics.com. Or pick up the phone and call us direct at 610-981-2373. There’s no reason to wait. Unleash the power of creative envelope design and start seeing results. Our staff will be happy to work with you and show you more than 1,000 envelope designs that can augment your marketing capabilities.
If you already have a few envelope design ideas, let our experts help you bring them to life. You’ll likely want to see the most up-to-date envelope designs. We can assist you with an updated, modified, or completely new envelope printing solution based on the changing marketplace and your company’s particular efforts.
At Rite Envelope & Graphics Inc., we serve the entire nation from our four primary office locations in Washington, DC; New York, NY; Baltimore, MD; Philadelphia, PA; and the surrounding areas of those cities.