A Quick, Basic Guide on Designing and Printing an Award-Winning Color Brochure

Though Rite Envelopes & Graphics, Inc. may exemplify itself in the Philadelphia area with its custom-made envelopes, our specialties don’t end there. Over our three decades in printing, we’ve worked with all sorts of customers who have different types of products, markets, audiences, and competitors. Regardless of the industry, every business and brand eventually needs its own brochure.

A classic and succinct form of handheld marketing, the color brochure encapsulates a product and a company at a glance in a way that is unique and compelling. Ideally, a potential buyer or customer eyeing through your brochure will want to learn more about you, your business, and what you can offer, just by leafing through this printed creation.

Why a Printed Brochure?

While some may disparage the printed medium, we here at Rite Envelopes & Graphics, Inc. respectfully refute this idea. Having seen our share of industry conferences, we’ve witnessed the magic of the printed brochure right before our eyes—usually as the designers.

Amidst the teeming masses, you and your brand can easily stand out if your brochure is up to par.

Designing Handheld Greatness

Ultimately, the award-winning color brochure is about conveying your company’s credibility and authority, visually, linguistically, and as economically as possible. With our Rite Envelope & Graphics, Inc. specialists aiding you along the way, we’ll design a great custom-made brochure for your Baltimore convention or tradeshow—and an envelope with it!

1. Our first step is to realize your brochure’s purpose. Be it a concert, conference, convention, or trade show, the stage for your brochure can make all the difference.
2. Once our craftspeople understand where you’ll be featuring your color brochure, we focus our creative energies on that buzzword of buzzwords—your target audience. A brochure geared towards your customers is likely to be remembered and kept.
3. Instead of pouring an endless amount of creativity over your brochure, we harness our creative prowess towards specifically strengthening your brand. We aim for brochures that’ll stand out, shuffled or opened.
4. In that same vein, we don’t go too crazy with fonts or font choices. As we know from our years in the business, sometimes the secret to aesthetics is simplicity and complements. Paired side by side, two central fonts draw the eye far more effectively than five or ten.