5 Quick Ways to Choose the Best Colors for Your Brochure

A polished, professional brochure is a wonderful way to make a positive first impression on a prospective client or customer.

When considering all of the different aspects of a well-designed brochure, color is key.

A brochure that strikes the perfect balance between “attention-grabbing” and “streamlined” is your best bet for attracting and retaining new business.

The custom color brochure printing professionals at Rite Graphics offer a variety of choices and styles that are sure to meet and exceed your company’s marketing goals.

What Are My Brochure Color Choices?

Rite Graphics specializes in custom, one-of-a-kind brochure printing services that deliver a high visual impact.

• Stand out from the crowd of dull, black and white brochures with an eye-catching design and attractive color scheme.
• Your skilled Rite Graphics brochure printing representative will guide you through the process of selecting colors, whether you want to incorporate bold, bright colors throughout, or a simpler, more understated palette to convey your brand’s message in a sophisticated manner.
• The Rite Graphics team will also carefully craft a unique product for your business by weaving in details such as paper style, finish, and weight, tailored to your unique specifications.
• The choices are endless—basically, if you can envision it, Rite Graphics can create and print it—in full, flawless color.

Using Color in Your Brochure—5 Quick Ways to Choose

Consider the purpose

What message or overall idea are you hoping to express to the recipient? Think of the emotions, reactions, or feelings you want your brochure to convey in order to assist you with choosing a complementary color or color scheme.

• For example, calmness and tranquility may be best represented by lighter or more subtle colors, like peaceful shades of blue.

Your brand colors are crucial

If your brand or company logo contains specific colors, you want to be sure to include them in your brochure. This will increase brand recognition and make your company more likely to stand out in the recipient’s visual memory.

Don’t overdo it

As with most things in life, too much of a good thing can be, well—too much! Avoid sensory overload by keeping your color choice(s) streamlined. Too many colors can also prove distracting to the reader and lead to a negative impact on their impression of your company or brand.

Simplify the color palette

In keeping with the advice suggested in #3, narrowing your wide array of choices down to three or fewer colors will help to keep the overall appearance and tone of the brochure seamless and refined.

Go with your gut

Keep in mind that your instincts are usually right. Listen to suggestions and be open to change, but ultimately, go with what makes you most comfortable.

How to Design a Brochure that Actually Gets Used

You want to be sure that all of the time, money, and energy spent on the color brochure printing process is well spent—you want your brochure to fulfill its purpose!

• Stay focused—keep your message or purpose clear and concise. Content or design elements that veer off-topic will disinterest or confuse the reader.
• Keep it simple. You don’t need to overload the recipient with too much information. Less wording and streamlined style can have just as much of an impact on your target audience.
• Include critical details. Does your brochure include follow-up contact information? If your brochure works to entice the recipient to seek more from your brand or business, they need to know how to reach out to you.
• Provide fresh, engaging content. No matter the topic, no one wants to read tired, boring material. Revive and revamp your communication for maximum appeal.

How to Choose a Color theme for your Brochure

We’ve already discussed the importance of including your company’s colors and/or logo in the design of your custom brochure for continuity—but what else do you need to ponder when selecting a color theme?

• Think about your audience—who do you want to read your brochure? What colors may appeal to them while also reinforcing your message?
• Incorporate the symbolism of different colors—research common feelings associated with particular colors/color schemes to possibly integrate them into your brochure’s design. If you want your brochure to evoke a certain reaction from the reader, color psychology is a worthy approach to contemplate.
• Consider your personal preferences. What brochures catch your eye? Which ones do you remember reading or receiving that left a lasting impression? Evaluate the color components of brochures you find appealing to help guide your choices in the color brochure printing process.

Are you ready to take your brand communication to the next level? Look no further than Rite Graphics, the most trusted, professional color brochure printing company in the industry.

Contact us to get started designing your company’s fully customized, color brochure.