The Importance of a Quality Letterhead to your Business

In today’s world of emails, text messages, and social media, have you ever considered whether business letterhead is still relevant? In fact, a quality letterhead design is one of the most important printing collaterals to any business. Used for more than just correspondence, a letterhead is an essential part of your sales and marketing communications strategy. In addition, a well-designed letterhead lends to credibility and is a great means of displaying professionalism.

A Printed Letter is More Important

Email is convenient and immediate, but a letter sent via postal service means much more to customers today. That simple paper letter is a concrete example of how much your business cares about the customer’s needs. It is a highly personal way you can show potential customers you respect them are willing to earn their trust and their business. A professional letterhead stands out from the crowd and reinforces your customers’ perception that your business has a stable history of satisfied customers.

Direct Mail Communication Works

As the means of communication for your brand, your business letterhead is the preferred platform for sales letters, coupons, special offers and all other direct-to-consumer calls to action. The same logo and branding details that define your brand will be featured on your letterhead to literally bring your storefront to your customer’s mailbox.

Business letterhead establishes credibility

Any fly-by-night company can send a letter on a plain piece of computer paper crudely printed on a desktop printer. Conversely, when you send a letter on creative, colorful business letterhead you will increase your chances of building credibility and landing sales. Be sure to selects a premium paper stock as thick, professional paper connotes stability and credibility. Other printing devices such as foil stamps or die cuts can attract attention and convey prestige.

Is letterhead printing still important in today’s business? Rite Graphics knows the answer is a resounding yes.