When you think about the sheer number of envelopes you see during your average week, it can get a bit overwhelming. Amidst all of those stacks of paper, a company or organization has tried (or failed) to brand itself. Of all the marketing tools at your disposal, the delivered envelope may be the most underestimated in this digitally-calibrated world of ours. With over 30 years of experience as one of the go-to envelope printing companies that serve New York and other areas of the U.S., we’re here to tell you that there’s no reason your business or non-profit should be ignoring the marketing potential of the envelope in 2017 and beyond.
Making a Great Impression
If an envelope is a person’s first impression of your business or organization, why should it be less than excellent? A great analogy is the business card. After conversing with a partner at a conference or local cafe, what would they think if you handed them over a generic and blank white business card? When you’re able to take advantage of the cut, size, shape, and color of your business card, and your envelopes, you’re already decades ahead of everyone else.
Being Unique and Personable
The trick of standing out in the mind of a prospective partner or passerby is brandishing an envelope with a design that is unique to you. Anyone can order a simple envelope with the name and address of their business on the front of it. You should aspire to entice the curiosity of whoever’s holding your business envelope. How you do this effectively is an elegant and multi-step process that we call conversion and customization.
Converting and Customizing
When you’re working with premier envelope manufacturers that serve the Baltimore area like us here at Rite Envelope & Graphics, Inc., you can rest assured that we’ve tackled the challenge of envelope conversion and customization in all our years of service. Whether you’re focused on an individual project or a bulk order of millions of envelopes, our company has the tools, resources, and expertise to see that your business brands itself effectively. Contrasting the colors inside and outside of an envelope is one way to distinguish yourself from the competition!Tags: Custom Designed Envelopes, Envelope Design