Despite the importance of digital media in today’s marketing landscape, nothing beats old-fashioned direct mail! No matter what kind of business you run, direct mail marketing packs a huge punch. It provides a personal touch while helping to cement your brand identity.
While the contents of your direct mail campaigns are important, your envelopes are going to make the first impression. Basic white envelopes aren’t going to cut it! Luckily, direct mail printing services can help you get the customized envelopes you need to make an impact. Here are some direct mail envelope printing ideas that you can use to make your next campaign a memorable one.
Play with Size and Shape
Everyone is used to seeing standard business envelopes. Settling for the standard could get your marketing efforts lost in the shuffle. Choosing a unique size and shape is a great way to stand out without going over the top.
Square-shaped envelopes are becoming increasingly popular for direct mail marketing. They are reminiscent of invitations and special event materials, giving your letters a touch of sophistication. They serve a practical purpose, too. Square envelopes are effective for housing unusually-shaped contents.
Don’t limit yourself to just the footprint of your envelope! Distinct flap cuts are a subtle detail that makes a world of difference. Go for a frilly scalloped edge or a formal linear cut. Either way, that small detail is going to grab attention and get your marketing materials seen.
Stick to Your Brand Identity
There’s no better way to let customers know what your business is about than solid branding. With direct mail printing, you could easily make standard envelopes into one-of-a-kind works of art. Adorn those envelopes with everything that makes your company unique! This includes the following:
- Distinct typography
- Brand colors
- Custom artwork
All these details represent your brand. So why not let it play an integral role in direct mail marketing?
For existing customers, a well-branded envelope is going to be familiar. It’s instantly recognizable and provides a sense of comfort to those who already enjoy what your company has to offer.
For new customers, distinct branding will establish what your company is all about. It builds and reinforces your reputation while complementing every other form of marketing you have. It’s a win-win all around!
Add a Pop of Color
Sometimes, the easiest way to stand out in a sea of plain envelopes is to add a splash of color. Give your audience a break from those plain neutral envelopes and add a bit of whimsy to their mailbox!
Vibrant colors like blue, pink, green, and more are instant eye-catchers. Fill your envelopes with quirky patterns and have some fun with the color palette. Alternatively, you can just leave the entire envelope one solid hue. That’s more than enough to grab some attention.
Don’t be afraid to think about the inside of the envelope as well. Companies like Rite Envelope &Graphics can easily tint the inside of the envelope before folding. This provides a nice little surprise whenever your recipient takes a look at the envelope’s contents.
Experiment with Texture
Believe it or not, texture is often considered the “next big thing” in marketing. You can see examples that all over the place. From soda cans to packaging, companies are making a significant impact with consumers by implementing unique textures in their products.
One of the most unique direct mail envelope printing ideas that you can try out is embossing. This design technique involves imprinting patterns directly onto the paper before folding. When the envelope is assembled, those imprinted patterns create a raised or recessed design. Not only is the embossed design visible, but it’s tactile, too.
Emboss your envelopes with a repeated pattern. Your recipients will immediately notice the difference, compelling them to see what your letter is all about. If you want to get creative, you can combine printing with embossing. Make certain parts of your logo stand out. Or, highlight your slogan to create a three-dimensional effect. The sky’s the limit!
Use a Teaser Window
Paper isn’t the only material that you can incorporate into your envelopes. Many business envelopes nowadays take advantage of clear plastic to create windows. While those windows are typically used to make addresses visible on letters, you can have a lot more fun with them.
A direct mail printing company like Rite Envelope &Graphics can create uniquely shaped punchouts that highlight the contents of your letter. With some careful planning and strategic design, you can tease promotions before your customers even open the envelope. It can draw some much-needed attention while ensuring that your recipients know that your envelope is worth investigating.
Envelopes for Your Next Direct Mail Campaign
There are so many ways to make your mailers unique. You’d be surprised by how much of a difference high-quality envelopes can make. Give these direct mail envelope printing ideas a shot! Contact Rite Envelope &Graphics to turn your direct mail ideas into a reality.