Why is a Business Card Important for Your BusinessOctober 20, 2020
Whether you’re just starting out or already established in the business world, you have likely already considered the importance of a business card. You may be thinking, “Why do we need a business card?,” particularly in today’s digital age, where everything seems to be online and accessible at lightning-speed.
Believe it or not, having a tangible, physical business card plays an important role in cementing your first impression with prospective clients as well as developing your company’s image.
Let’s take a look at some of the benefits of a Business Card.
Making a Lasting Impression
It’s true that nothing beats a first impression, and having a professional business card to disperse definitely helps create a lasting one. For one thing, it ties you to a potential client or other connection’s memory.
If someone is attending a marketing conference, for example, they may meet a dozen contacts or more. Remembering everyone’s name and company information is quite a task—but pulling out a business card is simple and quick.
Particularly when the majority of companies may not be handing them out, yours will be more readily accessible. Stand apart from the crowd and secure a forward-moving trajectory for your business when you have a polished and professional business card on hand.
Not to mention the fact that it contains all of the necessary contact information for getting in touch with you to start planning the next business endeavor!
Build Your Brand
Creating your company’s unique image and staking a claim in the business world is dependent upon marketing and building your brand’s identity. When you use a consistent, clear logo and/or images, in addition to conveying the correct contact information on your business card, you’re well on your way to increasing your brand’s recognition factor.
In a world where everyone seems to be going paperless, a business card gives you the upper hand in spreading the news about your company and imprinting the name and logo in their minds. Every aspect of the business card you carry, from the font, colors, cardstock, and more play a part in mirroring the industry you represent.
Although paying for printed business cards is an added expense, they more than make up for the cost with the amount of business they will bring you in return. When you think of the saying, “You have to spend money to make money,” it couldn’t be more true when it comes to having the perfect business card at your disposal.
Appear Professional and Prepared
When the moment strikes and you’re able to promptly produce a business card, your professionalism and preparedness will undoubtedly make a positive impression on the recipient.
Being unprepared or not having a business card to hand out when you need it makes you appear just the opposite—and some potential business contacts may view your lack of preparedness with a business card as a sign of things to come, potentially dissuading them from wanting to do business together in the future.
Image is everything in business, and nothing sets the tone for your professional image like a well-designed business card.
A Personalized Touch
Trading email addresses or websites just doesn’t deliver the same level of personalized communication that sealing a deal or conversation with a handshake (or wave, in the times of COVID-19 and social distancing) and a business card does.
Bring back a sense of personal connection and make potential clients or marketing connections feel more important to you than just another email address to add to your mass communications. People are much more likely to remember your conversation and card than they would otherwise.
Additionally, a particularly impressive or creative card will likely be passed around and shared with others, increasing possible business leads and connections for you and your company. Let your business card do the marketing work for you!
Quicker and More Reliable than Technology
Despite the world’s apparent dependence on technology, it is not without fault. Internet service can be spotty and unreliable at any given time or place. When you’re trying to establish a business connection, technology may not always make it easy for you to enter someone’s contact information, and vice-versa.
Lag time associated with smartphones or other digital devices can also make entering your data take too long, causing clients to possibly lose interest. On the other hand, a business card is instantaneous, and those in the business world who are still operating in the “old school” fashion, or those who may simply not be the most “tech-savvy,” will appreciate having an actual card on hand.
Business Card Printing
When you’re ready to buy business cards, no one does it better than the pros at Rite Envelope &Graphics.
In business since 1994, this top-notch printing business is the brainchild of two former printing professionals who were no longer satisfied with the status quo they saw day-to-day in their industry.
Quick turnaround, professional results, and consistently excellent customer service are to be expected when you use Rite Graphics’ services to design and print your business card.
A Rite Graphics representative will work with you to perfect the design, layout, and all other details of your card, making sure it sets the tone for the image you want to convey to the business world.
In addition to business cards, Rite Graphics offers services that include designing and printing items such as:
- Saddle-stitch booklets
- Company letterhead
- Personalized pocket folders
…and more! If you’re in need of an array of promotional products, direct mail printing, or commercial printing, Rite Envelope & Graphics can do it all. Reach out to a customer service representative and customize a plan to meet your printing needs.
See for yourself why this innovative company is known for their outstanding quality, workmanship, and unmatched customer service. A keen eye for detail results in the polished product you need to maintain a sense of pride in your business and image.
Are you ready to make your mark with a new business card? Call, email, or visit https://ritegraphics.com/ today to get started.